Strategy

Comprehensive communication strategy is the cornerstone of Deitz Media & Marketing.  We consider the entire marketing strategy to help determine the best media channels to reach potential audiences with a message that resonates and inspires them to act.  It’s not merely about paid media, but how can we use paid media to give lift to and leverage earned media?  We use the latest media research and tools to determine media usage habits of your key audiences and weight the media spend to reach those audiences accordingly.  Between direct access and that of our media partners, we evaluate data from:

  • Scarborough
  • Nielsen Media Reasearch
  • Arbitron
  • Ad Mall
  • comScore
  • eMarketer
  • Forrester
  • Kantar
  • MRI